social mediaportfolio 2026web & ui/ux

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portfolio

10 years of experience

full-stack digital marketer

Dianne Angela Ubaldo

Dianne Angela Ubaldo
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Software & tools

  • CvCanva
  • FgFigma
  • CcCapCut
  • NoNotion
  • HLGoHighLevel
  • ShShopify
  • MbMeta Business Suite
  • ClClaude

Hello, I'm Dianne

  • experience10 years
  • rolefull-stack digital marketer
  • based inthe Philippines
  • open tofull-time, freelance & remote

With 10 years of experience, I help brands win in the digital space, from strategy to the last pixel. I've built communities from zero, led marketing as a Chief Marketing Officer, designed products as a UI/UX designer, and now shape B2B content as Principal Content Strategist at Quant16, a Chicago consulting firm serving Fortune 300 companies.

I trained as a civil engineer, so I bring a builder's eye for structure and data to creative work.

Experience

  • 2025 — now
    Principal Content Strategist, Quant16
  • 2020 — 2025
    Community Manager to CMO, ZFT
  • 2023 — 2025
    UI/UX Designer, Fetchly Labs

Education & certificates

  • BS Civil Engineering
    University of Santo Tomas
  • LinkedIn Marketing Strategy Certification
  • Event Styling
    SoFA Design Institute

Contact

skillsexpertise

skills & expertise

skills

  • Social media account management
  • Content planning and scheduling
  • Content strategy and copywriting
  • Community management
  • Graphic design
  • Video editing
  • UI/UX and product design
  • Project management
  • Event planning and live events

expertise

  • Building communities from zero
  • Organic growth on Instagram, Facebook, and TikTok
  • B2B content and LinkedIn marketing strategy
  • Campaigns that convert followers to customers
  • Brand launches and brand strategy
  • Marketing KPIs, reporting, and partnerships
  • Leading teams of creators and marketers
  • Websites from brand identity to deployment

contents

tap any section to jump right to it ↓

  1. 1.Social media managementRunning brand accounts across four platforms
  2. 2.Content calendar & strategyPlanning content that stays on brand and on schedule
  3. 3.Community building & engagementGrowing a trading community from 0 to 24k
  4. 4.Campaigns & brand launchesLaunching brands and turning audiences into customers
  5. 5.Creative content & copywritingOrganic posts that beat the account average
  6. 6.Web & UI/UX designFrom brand identity to a live online store
  7. 7.Leveraging AIWorking faster and smarter with AI tools
  8. 8.Where I've workedTen years, from copywriter to CMO
  9. 9.Faith & valuesWhy I work the way I do
  10. 10.Let's build it togetherBring me your idea, brand, or goal
01

social mediamanagement

brands I've handled

@iconicsocks_officialfun socks brand
@dashcargophlogistics
@cellcollective.phfashion
@nuvi.asiahealth & beauty
@sakurafilterphhome & water
@papros.phservices
@weecommcentrereal estate
02

content calendar& strategy

  • Building monthly content calendars around campaign goals
  • Planning content themes that match brand identity and audience interests
  • Mixing formats: reels, static posts, carousels, and live events
  • Scheduling posts to stay consistent across platforms
  • Researching brands, industries, and trends before planning
  • Adjusting plans based on performance and engagement
Step 1research the brandGoals, audience, and voice
Step 2set themes & goalsPillars tied to campaign goals
Step 3plan the calendarFormats and dates for the month
Step 4create & schedulePosts, reels, carousels, lives
Step 5track performanceReach, engagement, conversions
Step 6adjust & repeatDouble down on what works
03

audience engagement& community building

Case study: ZFT taught stock and crypto trading face to face. In 2020 I started as Community Manager, built a free online community from scratch, and helped move the courses online. I grew with the brand to Head of Marketing and then Chief Marketing Officer.

  • Grew active community members from 0 to 24k
  • Ran online live events and 1:1 trading coaching sessions
  • Launched campaigns that turned members into customers
  • Led content creators, community managers, and event organizers
read the case study →
Active members0 → 24ka free trading community built from scratch
TikTok23.4k organic followers
Instagram@zftribe_
04

campaigns& brand launches

  • Planning, tracking, and evaluating campaign performance against marketing KPIs
  • Running conversion campaigns that turned community members into customers
  • Managing a team of content creators and paid ads specialists
  • Leading sponsorships and brand partnerships
  • Coordinating influencers, KOLs, and creators for brand campaigns
Case study · 360 Digital Agency & ZFT

Two social media launches: a logistics company with 20+ years in the industry, reaching young entrepreneurs (through 360 Digital Agency), and Youth Traders by ZFT, a financial literacy community for young people (through ZFT).

read the case study →
Launch 01 · 360 Digitallogistics company
Launch 02 · ZFTYouth Traders by ZFT
Industries7fashion, food, automotive, real estate, logistics, health, beauty
Partnershipssponsors, KOLs & influencers
05

creative content& copywriting

For every post, I keep the brand's target customers in mind. When a brand focuses on giving value more than promoting, turnover and sales take care of themselves.

  • Designing graphics, carousels, and static posts in Canva and Figma
  • Writing captions and copy for each platform
  • Shooting short-form video and editing it in CapCut
  • Directing photo and video shoots for brand commercials
  • Five years of freelance copywriting for websites, blogs, and articles
read the case study →
Facebook post: when you're scalping crypto
119,257 reached · 9,250 engagements · 10.3× average
Facebook post: anatomy of a crypto trader
22,899 reached · 1,193 engagements · 2.0× average
Facebook post: be teachable, you're not always right
12,462 reached · 633 engagements · 1.1× average
Facebook post with photo of a crowd at a bus terminal
4.2k engagements · 2.1k shares · 372 comments

content examples

ZFT Tribe Instagram post: a mistake can cost you a lot
ZFT Tribe · motivational content
ZFT Tribe Instagram carousel: which of these traits do you need to develop
ZFT Tribe · carousel post
Meat Me Instagram giveaway post
Meat Me · giveaways & promos
Meat Me Instagram post: why do we pair steak with wine
Meat Me · educational content
06

web & ui/uxdesign

Case study: An e-commerce website for Trading Republic, a trading education brand. I guided it through brand identity, UI/UX design, user testing, deployment, and ongoing maintenance.

  • User research and usability testing at Fetchly Labs
  • Wireframes, prototypes, and high-fidelity designs in Figma
  • Working with developers on product direction and visuals
  • Ongoing site maintenance
read the case study →
Site walkthrough · Trading Republic
07

leveragingAI

  • Using AI to research topics, audiences, and competitors
  • Brainstorming content ideas and first drafts, then refining them in the brand's voice
  • Planning for AI search: making brands easy for AI assistants to find and cite
  • Building faster workflows for planning, reporting, and documentation
Researchfaster insightAudience, competitor, and trend research in minutes
Ideationbetter draftsMore content ideas, refined in the brand's voice
AI searchSEO, AEO & GEOMaking brands easy for AI assistants to find and cite
Workflowless busyworkFaster planning, reporting, and documentation
experience2016 — now

where I've worked

10 years in digital marketing, content, and design, from copywriter to CMO.

  1. Apr 2025 — now

    Principal Content Strategist

    Quant16, Chicago (remote)

    Content strategy for a Chicago digital technology consulting firm that serves Fortune 300 companies and governments. Scaling the company's LinkedIn presence and reach.

  2. Oct 2022 — Jun 2025

    Chief Marketing Officer

    ZFT Corporation

    Set marketing KPIs, led strategic partnerships, and tracked campaign performance. Oversaw content creators, creatives, social media managers, event organizers, and community managers, and kept brand messaging consistent across every platform.

  3. Dec 2023 — Jan 2025

    UI/UX Designer, Product Designer, Social Media Manager

    Fetchly Labs, Texas, USA

    Ran user research and usability testing, created wireframes, prototypes, and high-fidelity designs, and ran social media strategy to grow brand awareness.

  4. May 2022 — Nov 2022

    Head of Marketing

    ZFT Corporation

    Planned and ran the overall marketing strategy, led sponsorships and brand partnerships, and reported on market research and marketing performance.

  5. Feb 2022 — Dec 2022

    Marketing Strategy Director

    Apeworks Digital

    Crafted marketing strategies, managed business operations and a team of content creators and paid ads specialists, and led research and product development.

  6. Aug 2021 — Oct 2022

    Trading Coach

    ZFT Corporation

    Taught the basics of stock and crypto trading and technical analysis through 1:1s and online sessions.

  7. Apr 2021 — Apr 2022

    Brand Strategist

    360 Digital Agency

    Built social media strategies for fashion, food, automotive, real estate, logistics, health, and beauty brands. Created content, assisted on commercial shoots, and coordinated influencers and KOLs.

  8. Apr 2020 — Feb 2022

    Community Manager and Content Creator

    ZFT Corporation

    Grew active community members from 0 to 24k, created finance and trading content for TikTok, Instagram, and Facebook, and ran online live events.

  9. Nov 2019 — Mar 2020

    Event Designer and Planner

    Freelance

    Designed, planned, and coordinated company events at hotels and venues across the Philippines.

  10. Nov 2018 — Apr 2020

    Design Engineer

    DCCD Engineering Corporation

    Engineering design work after graduating in civil engineering.

  11. Aug 2016 — Apr 2021

    Freelance Copywriter

    Freelance

    Wrote for websites, blogs, articles, book reviews, and social media, with research on industry trends.

faith & valueswhat drives the work

for the Lord

I'm a Christian, and I see my work as worship. Every campaign, community, and design is a chance to serve people well and do excellent work for God, not just for a client or a company.

"And whatsoever ye do, do it heartily, as to the Lord, and not unto men."Colossians 3:23
  • StudyingMA in Intercultural Studies at ATS
  • Leading & servingA wives' discipleship group, a couples discipleship group with my husband, and missions serving poor communities and public hospitals

got something in mind?

let's build it together

  • an ideayou want to bring to life
  • a brandyou want to build or launch
  • a communityyou want to grow from zero
  • a goalyou want to reach this year

Tell me about it. I'd love to help you shape the strategy, the content, and the community around it. Book a 30-minute call at a time that suits you, with evening slots for clients in the US.

dianneubaldo.work@gmail.com

📅 Book a 30-min call LinkedIn

Dianne Angela Ubaldo · full-stack digital marketer